Customer Insights Journeys Events: How to Automate Event Marketing with Microsoft CIJ
Introduction
Event marketing is one of the most effective ways to engage your audience, build brand awareness, and generate leads. Whether you're hosting webinars, conferences, or virtual meetups, managing the logistics can be complex and time-consuming. That’s where Customer Insights – Journeys (CIJ) comes in.
Formerly known as Microsoft Dynamics 365 Marketing, CIJ offers powerful event marketing automation capabilities that streamline every step of the process—from registration to post-event follow-up. With seamless integrations and intelligent workflows, CIJ helps marketers deliver impactful event experiences with less manual effort.
How to Create Events in Customer Insights Journeys
Setting up an event in CIJ is simple and intuitive. Here’s how to get started:
Navigate to Event Planning - Access the event management dashboard within CIJ.
Click +New Event - Begin creating your event by entering key details.
Add Goals, Financials, and Enable Lead Creation - Define your event objectives, track budgets, and automatically generate leads from attendees.
Build Custom Registration Forms - Create branded forms to capture attendee information and link them directly to your marketing journeys.
With CIJ’s marketing journey builder, you can automate every touchpoint—from registration confirmations to reminder emails—ensuring a smooth experience for both organizers and participants.
Post-Event Strategy with CIJ
The event doesn’t end when the last session wraps. CIJ helps you maximize post-event engagement with automated workflows:
Send Thank-You Emails - Express appreciation and reinforce your brand with personalized follow-ups.
Share Recordings and Materials - Provide on-demand access to session content and resources.
Segment Attendees for Follow-Up Campaigns - Use attendee data to create targeted segments for future outreach and nurture campaigns.
This level of post-event email automation ensures that your event continues to deliver value long after it’s over.
Seamless Integrations for Smarter Event Management
CIJ integrates with leading platforms to enhance your event marketing strategy:
Microsoft Teams Webinar Integration - Host and manage virtual events directly within Teams. Huge cost savings if you’re paying for Teams already.
ON24 - Deliver engaging digital experiences with advanced webinar tools.
Dynamics 365 Sales - Sync event data with your CRM to track leads and opportunities.
These integrations make Dynamics 365 event management more connected, efficient, and data-driven.
Why Use Customer Insights Events for Marketing Automation?
With CIJ, marketers gain a comprehensive solution for planning, executing, and analyzing events—all within a unified platform. From real-time marketing automation to personalized attendee journeys, CIJ empowers teams to deliver exceptional experiences that drive results.
Whether you're running a single webinar or a multi-day conference, Customer Insights Events gives you the tools to succeed.
